Know Your Audience
The first step in a successful conversion optimization strategy is research. Examine data from Web analytic in order to see who typically visits you, how they acquire to you and how they navigate within your site. With this data you can make personas based on your prototypical visitors in order to view your website through their eyes.
Remember, its not about what you think works, its about what actually works, and analytic data helps you to target your actual customers, not just those you think are your customers.
Now that you know your audience, you need to decide your goals for them. Define a conversion based on your site and its purpose selling a product, generating leads, customer service, etc. Plot out the step-by-step path to conversion and make a sales funnel so you can see where your customers are dropping off.
- Pay Per Click Adverting (PPC)
- Google Adwords/Facebook Ads
- Website Banner Advertising
- Email Campaigns,Targeted Lead Generation