What is Search Engine Optimization?

Type a word or phrase into a search crate and click a button. Wait a few seconds, and references to thousands (or hundreds of thousands) of pages will appear. After that, all you have to do is click through the results to find what you want.

Sowhat exactly is a search engine? On the back end, a search engine is a fragment of software that uses algorithms (algorithms are computer programs used for calculation and data processing; it has a list of well-defined instructions for completing a task) to find and collect information about web pages. The information collected is usually keywords or phrases that are possible indicators of what is contained on the web page as a whole, the URL (Uniform Resource Locator which is the web address that appears in your address bar of your browser) of the page, the code that makes up the page, and links into and out of the page. That information is then indexed and stored in a database.

Then implement the keywords in to your website and start working upon On page optimization factors, which are as follows: OnPage Optimization, Off Page Optimization & Link Building.

What Next: SEO?
  • Keyword Research & Metatag Generation
  • Search Engine Listings/Local Search Optimization
  • Top 10 ranking (Google, Yahoo, Bing, etc)
  • Competitive Analysis/Link Building

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